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Feature articles

Susan is an up and coming fashion designer in Papua New Guinea.  She’s been in the industry for a couple of years now but still considers herself an “amateur”.  About a year ago while shopping at one of the local retailers, she saw a skirt displayed at the storefront. She immediately noticed a familiar design...
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Are you thinking of rebranding your business name or a product in 2019? Rebranding can be an expensive exercise.  Do it wrong and you could pay a heavy price – a very heavy price. In this two-part series, I’m going to explain to you what could go wrong and in the second part my recommendation...
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Around this time last year, a major retail outlet in Port Moresby was heavily promoting a new “top of the range” wide screen television model.  Within the shop, the music was cranked up a few more decibels to draw customers to its electronic section.  It didn’t take long before the numbers in this section started...
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Several years ago a client created this unique product and the initial reception he got from potential customers was “we’ve been waiting for something like this for yonks!”.  The product was a success, it met a demand. Being the creative lad he is, he came up with a catchy brand name too and like the...
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A colleague recently referred me to a product that was being sold on a French fashion website MatchesFashion.com. The product, which appears to come under the brand “The Row” – a US fashion label, is that of a stringed knitted bag much like Papua New Guinea’s iconic stringed bag, the Bilum.  Ironically, the product itself...
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